Bookmark and Share

"Automakers at a Crossroads: How Embedded Vision and Autonomy Will Reshape the Industry," a Presentation from Lux Research

Mark Bünger, VP of Research at Lux Research, presents the "Automakers at a Crossroads: How Embedded Vision and Autonomy Will Reshape the Industry" tutorial at the May 2017 Embedded Vision Summit.

The auto and telecom industries have been dreaming of connected cars for twenty years, but their results have been mediocre and mixed. Now, just as a potentially costly standards battle looms between DSRC and 5G wireless communications technologies, those technologies may be leapfrogged by embedded vision – enabled by the combination of rapidly advancing image sensors, machine vision algorithms, and embedded AI chips. These technologies are not just changing the car itself; they enable new driving patterns and business models that are fueling new competitors and transforming the industry.